This Week, Everything Came Full Circle
The three prompts I shared with a room of Miami women entrepreneurs, and why the simplest one hit hardest
Six months ago, a friend who runs a media company and I were talking about entrepreneurial women’s groups in Miami. Somewhere in that conversation, we landed on an idea: what if there were an AI women’s group here?
That one conversation kicked off a chain reaction. She introduced me to Tam Walsh, who runs AI Empowerment Now, an AI education channel. Tam introduced me to Spark, a group of women entrepreneurs who meet once a month. I went to my first meeting last month and immediately felt at home. About ten women, all different backgrounds, all with a builder’s mindset.
Then one of the group’s organizers asked if I’d present on AI and social media. It made sense. Everyone in that room wants to show up online, but nobody has the time. They want to pour their energy into their actual passion, whether that’s a gardening business or a design studio, not into posting schedules.
So this week, I presented “How I Use AI in Social Media.”
It was the first time I really put myself out there and shared what I’ve learned about AI over the last three years, plus everything from 15+ years of copywriting and content creation. It all clicked into place in one room.
The prompt that got the biggest reaction? A simple one about getting to know your target audience. It’s something we take for granted, and watching it light people up reminded me why I do this.
So this week, I’m skipping the news roundup and giving you exactly what I gave the room. Let’s get into it.
🛠️ THE PROMPTS FROM THE ROOM
Here’s the exact sequence I walked the Spark group through. Run all three in order, in the same chat, since each one builds on the last. Claude, ChatGPT or Gemini all work, and the free versions are fine. Just replace everything in brackets with your own details.
👉 Want the tap-to-copy version? Grab the prompts here
Step 1: Know your audience
This is the one that lit up the room. We all think we know our customers, but most of us are working off a hunch. This prompt turns your AI into a market researcher who goes and finds out how your customers actually talk.
You are a market researcher who specializes in audience analysis for small businesses. No generic marketing advice. I want real insights. My business: [what you sell, and where]. My customers: [your best guess at who they are]. Research four things. 1. Who they are: how they describe themselves, not how I would. 2. What is stopping them: what they complain about privately but never say out loud. 3. The language they use: exact phrases from reviews, forums and social. 4. What makes them buy: what feels worth it, and what they have tried and been let down by. Look at public reviews, forums, Reddit, and anywhere my customers talk openly. If you can't access a source, tell me instead of guessing.
💡 Pro tip: Make sure web search is on. Without it, your AI may invent quotes instead of finding real ones. Easy check: if your answer comes back with source links, it searched.
Then read it with a pen in hand. Keep what’s true, cross out what isn’t.
Step 2: Build your pillars
Now you know who you’re talking to. This step figures out what to talk about, using your customers’ own words.
Act as a content strategist for small businesses. Using the audience research above, build my content pillars. Give me four. For each one: a name and one line on what it covers, why it matters tied to something specific in the research, the words from their own language to use and the words to avoid, and five post ideas I could film or write this month. Rules: no generic themes like educational content or behind the scenes unless you make them specific to my business. At least one pillar must come from something my customers complain about privately. Then tell me which pillar to post most often, and why.
You’ll get four pillars and 20 content ideas in one go.
Step 3: Make it sound like you
This is where most people skip ahead, and it’s why so much AI content sounds the same. Give your AI a real brief on how you write.
Here is everything you need to know about my business and how I write. Use this every time you write for me.
What I sell: [one sentence]
Who my customer is: [who they are and what they want]
The problem I solve for them: [in plain words]
Three words that describe how I sound: [warm, direct, playful]
How I would explain my business to a friend over coffee: [write it the way you would say it out loud]
Phrases I say all the time: [three or four]
Words that never sound like me: [elevate, game changer, unlock]
My rules: emojis [a few or none], post length [short, medium or long], always end with [a question, a link, an invitation]
Here are examples of my real writing. Match this voice: [paste two or three past posts, emails or texts]
The last line matters most. Your real voice does the heavy lifting.
Before you close the tab: Save the whole setup as a Project in Claude or ChatGPT, or a Gem in Gemini. That way your AI remembers your audience and your voice every time, and you never start from scratch again.
🎯 YOUR EDGE THIS WEEK
Just do Step 1. Fifteen minutes, one prompt. Read what comes back and find one phrase your customers use that you’ve never used in your own content. Then put it in your next post.
See you next week!
Karina