The Marketing Drop: How AI Continues to Transform the Content Game
Kajabi, Canva, and Hey Gen: A Dive into the Latest Innovations for Marketers
Back in pre-AI times of the pandemic, I channeled my food passion and birthed "Latinfoodie Live!" on Instagram. I had the pleasure of engaging with chefs, restaurateurs, and key food industry personalities. But guess what? Marketing it was a mountain! Breaking down interviews into snappy sound bites felt like a never-ending back-and-forth with a video editor.
Enter Kajabi's AI-creator studio, now available in beta. For those unfamiliar, Kajabi isn't just a course creation hub, but a holistic solution for content creators. Their newest gem? The AI-powered Kajabi Creator Studio which metamorphoses a single piece of content into over 40 different marketing assets! It's the eureka moment for creators who craft content but grapple with marketing. Because at the end of the day, creating and marketing definitely overlap but they can essentially be two very different jobs. Especially if you want to double click into the science part of marketing that works with data and analytics.
Speaking of tools, who else loves Canva? A lifesaver during my time as a social media manager, Canva has now released "Classroom Magic" - a treasure trove of AI tools for the classroom. Imagine an AI-powered writing assistant, a video animator, a graphic designer, an assistant that transforms your presentations into a summarized document. The age of AI in the creative process has arrived!
Now, here's a tool that's simply out of this world – HeyGen, an AI video creator with a "Video Translate" feature. Imagine your content, effortlessly dubbed into ten global languages. For creators, this isn't just revolutionary - it's transformative! And I can’t wait to start creating some content in Chinese, Hindi and Japanese.
Switching gears, ever desired a tool that jazzes up your creative portfolio? While my hunt continues, I did discover Framer.ai, an embryonic AI website builder. While still nascent, its essence of offering simple and quick solutions for an early access page or landing page for both designers and non-designers is right on target. Dive into this video to learn more about its power and potential.
Quote of the week
If air travel had improved at the same rate as LLMs, average flight speed would have improved from 600mph in 2018 to 900,000mph in 2020—a 1,500x increase in two years. Instead of taking eight hours to travel from London to New York, it would take just 19 seconds (!).
Rex Woodbury of Digital Native puts into perspective the power of today’s exponential technology. To see more mind-blowing trends that are evolving right before our eyes, check out his 10 Charts That Capture How the World is Changing.