The Marketing Drop: Gen AI continues to boost human creativity in 2024
From Microsoft's trailblazing keyboard to the GPT Store's creative possibilities - the new wave of AI tools is transforming the creator economy.
Happy New Year, innovators and creators! As we gear up in the final stretch of January, I'm buzzing with anticipation for the breakthroughs on our doorstep. Technology, as we know, waits for no one—it zips ahead, and this year is already shaping up to redefine the marketing and tech landscapes.
Top of the list is Microsoft's game-changer—a "Copilot" key on their new keyboard layout. This is no ordinary update; it's the first major redesign in three decades, catapulting us into an AI-first world. By late February, get ready to see this innovation on desks everywhere, making AI more intuitive and accessible than ever.
The litmus test for Microsoft's bold stride will be the market's reaction. Should the Copilot take flight with users and businesses, it'll be a resounding nod to their AI-forward vision. But if the reception is mixed, it may prompt a strategy pivot—so stay tuned.
CES 2024 dazzled us in Vegas, teasing the horizon of tech with transparent TVs, smart grills, and wearables crafted especially for women. These are not just gadgets; they're a vision of our future lifestyle, and I'm here for it.
The Chat GPT Store's grand opening is a watershed moment for GPT Plus subscribers. Imagine a marketplace brimming with specialized GPTs, ready to streamline your workflow. Now, you don't need elaborate prompts—just pick the bot you need for the job. Veed's video creation bot which I played around with, for instance, is a testament to the potential of a powerful marketing tool.
OpenAI's announcement of the builder revenue program in Q1 has us on the edge of our seats. While details are scarce, we're looking at a model driven by user engagement. While we wait, some builders have tip jars on their bots and are already welcoming tips!
For those with access, the store is a treasure trove waiting to be explored. My contributions, like The Marketing Mate and Script Scribe, are tools that I myself am using on a daily basis. Let me know what you think! They're only a click away:
In personal news, January is a time of convergence—the post-holiday calm, fresh starts, and for me, a whirlwind of family birthdays and back-to-school chaos. This year marked my daughter's leap into her tween years, and for her milestone, I turned to Chat GPT's voice feature for breakfast scavenger hunt ideas. The result? A personalized, unforgettable birthday filled with laughter and fun. It's a potent reminder that our AI companions are ready to assist, not just with work but in crafting memorable life moments.
And let's talk about Tailor Brands—the new tool for the creative entrepreneur. Gone are the days of juggling multiple services for business building. Tailor Brands streamlines the journey from idea to reality, blending user-friendly AI with a touch of human insight. It's more than a platform; it's a business coach and creative partner rolled into one, providing recommendations so you can cover the nuts and bolts like licenses, permits and business registrations, as well as the creative side of your business that includes branding and identity.
Before I sign off, let's ponder these wise words:
"The best thing a human being can do is to help another human being know more." – Charlie Munger
Here's to knowing more, doing more, and being more this year!