Reps Over Research
A week of forced reps, AI that's learning to double-check itself, and the death of the keyword search.
I started a YAP video challenge this week and it’s been a heck of a week! I already feel like I’ve learned so much due to the fact of simply showing up every day. To think that prior to the challenge I was doing one video a week and feeling pretty good about myself! Now, I have to deliver a video every day. It has been hard on some days, but just like yoga teacher training and training for the half marathon, I know the important thing is to put in the work and just SHOW UP. So, as a recovering perfectionist this is a pretty insightful and empowering reminder of what really matters.
Some of the main takeaways of the week one are:
Reps over research, or as I said just show up every single day.
People are attracted to your energy so try to let your authenticity shine through.
Remember to have fun in the process
North star is: How do I add value to my audience?
This video on Fable 5, available in Claude paid plans until July 12, has some cool ideas on what to do with the super model while you can. Check it out!
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Here are some more updates this week.
AI & TOOLS
ChatGPT’s Voice Mode Gets Wiser, Knows When to Stay Silent
OpenAI has rolled out an update to ChatGPT’s voice mode, making it more intuitive and less prone to interrupting users. The AI is now better at understanding conversational pauses and waiting for its turn to speak, leading to a much smoother and more natural interaction experience.
💡 Why this matters
For creators leveraging AI for content generation or audience interaction (e.g., voice-activated FAQs, interactive stories), this means more natural and less frustrating user experiences. Consider how improved conversational flow can enhance engagement with your AI-powered tools.
AI & TOOLS
Prime Intellect Secures $130M Series A to Empower Enterprise AI Agents
Prime Intellect has successfully raised a substantial $130 million in Series A funding. The company’s mission is to equip enterprises with the capabilities to develop their own AI agents, reducing their reliance on established frontier AI labs for custom, sophisticated AI solutions.
💡 Why this matters
This trend towards in-house AI development signals a growing demand for custom, powerful AI tools. Creators and marketers should pay attention to how this could lead to more specialized AI solutions for content creation, data analysis, and personalized marketing, potentially opening new avenues for efficiency and innovation.
ADVERTISING
Inflation-Wary Parents Turn to AI for Back-to-School Bargains
A new report indicates that over half of consumers, particularly inflation-conscious parents, are leveraging artificial intelligence to find the best deals and thrift back-to-school items. AI tools are being used to compare prices, locate discounts, and even identify pre-owned goods, transforming shopping habits.
💡 Why this matters
This is a massive signal for marketers! AI is becoming a mainstream tool for consumer purchasing decisions. If your audience is budget-conscious, explore how AI can help them find your deals or how your brand can integrate AI-driven personalized offers. Consider creating AI-friendly content that highlights value and thrifting potential.
AI & TOOLS
New WordPress Plugin Safely Integrates AI Into Your Website
WPVibe has launched a new WordPress plugin designed to easily and safely connect virtually any AI service to your WordPress site. This tool allows for seamless integration, enabling users to leverage AI functionalities for content editing and other tasks directly within their website environment.
💡 Why this matters
For creators and marketers using WordPress, this plugin is a game-changer. It lowers the barrier to entry for integrating AI into your website for tasks like content generation, SEO optimization, or even automating customer support. This could significantly boost efficiency and content quality.
🎯 YOUR EDGE THIS WEEK
Instead of manual price checks, use an AI chatbot this week to help you source the best promotional deals or pre-owned alternatives for your upcoming business equipment purchases. Simply paste a link to the product you want into a tool like ChatGPT and ask it to find three lower-priced competitors or active discount codes to maximize your quarterly budget.
📊 This Week’s Big Patterns
Pattern 1: AI’s New Job: Catching Mistakes Before They Cost You
For a while, AI has been the tool that makes things: posts, emails, decks. Now it’s starting to take on a different job, playing backup. Estonia built an AI system to catch expensive government mistakes before they happen. Teams are running AI checks on strategy documents before anyone signs off. And new research shows AI agents still get basic things like pricing wrong more often than you’d think.
The real opportunity here might not be using AI to create more content or more decks. It might be using it to catch the costly mistakes your team is currently missing.
📰 Supporting stories:
● Estonia’s AI catches costly government errors
● More decks don’t mean better decisions
● A simple test that catches AI errors before they shape your strategy
🔮 Prediction: Some of the most valuable AI hires of the next few years won’t create anything at all. Their whole job will be double-checking everyone else’s work before it goes out the door.
❓ Ask yourself: Are you using AI to pump out more content, or to catch the expensive mistakes your team keeps missing?
Pattern 2: Typing Keywords Is So Last Year
People are ditching the search bar. Instead of typing keywords, they’re just asking an AI assistant to find them the best deal, the best product, or the best answer. Parents are using AI to hunt for back-to-school bargains. Shoppers are describing what they want in plain conversation instead of guessing at search terms. That shift is forcing brands to rethink how they show up online, not for Google, but for the AI doing the recommending.
📰 Supporting stories:
● Inflation-wary parents turn to AI for back-to-school bargains
● AI agents still struggle to get pricing right
● Google’s own data shows shoppers have moved past keywords
🔮 Prediction: Old-school SEO is going to matter less and less. What will matter is whether an AI assistant would actually recommend you when someone asks for what you sell.
❓ Ask yourself: If someone asked their AI assistant to find the best version of what you offer, would it find you?
Pattern 3: Bigger AI Isn’t Always Better AI
While companies like Google and Amazon pour money and energy into massive AI models, a quieter trend is picking up: smaller, cheaper AI that gets the job done just as well. Anthropic just released a lighter, more affordable version of its top model. Using less AI horsepower for everyday tasks is turning into a smart choice, not a compromise, and it comes with a smaller environmental footprint too.
📰 Supporting stories:
● A veteran media exec makes the case for ‘AI minimalism’
● AI’s hidden cost: Google and Amazon’s carbon footprint problem
● Anthropic launches a lighter, cheaper version of its flagship model
🔮 Prediction: The ‘greenest’ AI option is going to become the one companies choose to look responsible, not just the flashiest one on the market.
❓ Ask yourself: Are you reaching for a giant, expensive AI model for tasks a smaller, cheaper one could handle just fine?
See you next week! — Karina