Let's kick things off
Some things in the Web3 space surprising me this week
I was able to play around with the Starbucks Odyssey program this week (still in BETA) and have to give kudos to the team. What a cool experience! I loved how they are integrating storytelling, multimedia, gamification, content marketing, and Web3 to bring coffee lovers along on a fun and educational journey. They have created their own marketplace through Nifty Gateway, allowing fans to collect points and purchase stamps they can eventually exchange for benefits that range from virtual coffee classes to a personalized coffee tree at their coffee plantation in Costa rica to a customized coffee tumbler.
Consumer brands like Starbucks are laying the structure for the future of loyalty programs, which promise to engage fans at a deeper level and give them ownership of brand assets they can collect or resell (at the time of this writing, their newest stamp originally listed for $100 had a floor price of $139).
I have been a member of Proof since mint day and their current renewed focus on art has given community members new energy and excitement. For their latest initiative, they have gathered 22 artists under the Moonbirds Diamond Exhibition to celebrate their one-year anniversary with renowned artists in the digital and generative arts space that include Beeple, Terrell Jones, Ryan Bell, Sarah Ridgley, Marcelo Soria-Rodriguez, and other incredible talent. Excited for the roster!
Nike is launching their first digital collection with reimagining the Air Force 1 sneaker from 1982 for the new generation. Could their foray into Web3 help propel the space forward and bring on more adoption into the space?
The last few months have been all about AI. It feels that everywhere you turn in tech, and especially in the Web3 space, AI has taken over. From Midjourney and Dall-E for image generation to GPT 4 for information generation, it feels like it is quickly permeating our world and reality.
I was texting with a friend this week who expressed her fear of AI. And I get it, the world is changing right before our eyes, and will never be the same again. But, the way I see it, it is a mindset shift. How can we harness the power of AI to make ourselves more productive and give life to more novel ideas?
I used Midjourney to create the branding of this newsletter versus having to partner with a designer. Sure, it is a work in progress with abundant room for improvement. But as an iterative tool, it is powerful.
Take a look at some of the logos I developed in Canva and Midjourney for The Marketing Drop.
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What do you guys think? I personally love the clean look of Canva and the slickness of Midjourney. Choose a logo for The Marketing Drop and drop in the comments and I will let you know the results next week!