The Marketing Drop: Is this the next evolution of the Ad Agency?
Explore Assembly's innovative approach to creative agencies, the birth of Custom GPTs, and more nifty AI tools to up your creative game
Productizing Creative Agencies: The Assembly Way
Assembly, a creative venture studio is transforming the advertising agency model. Imagine a world where agencies specialize in a particular creative service: Viralcuts in video edits, HeyFriends in Youtube video production, Bitesized in design services, and OffMenu in digital branding, each a master in their craft, and all under one roof. Co-founders Hunter Hammonds and Sahil Bloom are tackling the age-old agency problem of client acquisition by partnering with powerhouse influencers such as Ali Abdaal (4.8M YouTube followers) and Codie Sanchez (1.2M Instagram followers). This innovative model leverages their vast networks, streamlining the client-agency connection.
The Dawn of Custom GPTs
At Open Ai DevDay, the buzz was all about Custom GPTs – specialized bots designed for specific tasks, from solving problems to entertaining users. It's reminiscent of the early app days, where adventurous developers shaped the app store wave. Now, we're witnessing a similar transformation with GPT technology. In 2022 alone, app store revenues hit an astonishing $1.1 trillion. Are we on the cusp of a GPT-driven economy? The possibilities for both developers and non-developers are immense, and I started building my own today.
Tech Diversity and Innovation in Miami
Venture Miami's recent event was a melting pot of ideas, diversity, and tech innovation, perfectly capturing Miami's vibrant spirit. Local tech leaders like Avery Akkineni and Alejandra Salazar sparked conversations about diversity in tech, reflecting the city's multicultural dynamism. Akkineni's insights on the digital evolution – from Web1's information access to Web3's digital ownership – were especially relevant. Brands are now navigating the exciting yet complex world of blockchain, seeking to create more authentic connections with consumers.
The way that brands are activating is first understanding what is happening and then finding the right ways to embrace that and the right way to activate against that.
Power AI to Boost Creativity and Productivity
Despite the AI industry's nascent state, prompt engineering is emerging as a critical skill. A well-crafted prompt can significantly enhance outcomes. So, to flex those prompt engineering muscles, explore chatbots like ChatGPT, Perplexity, and Poe for content development and search. For marketers and creative directors yet to integrate AI into their workflows: it's not about job security, it's about leveraging these tools to boost creativity and productivity. For instance, invideo.ai effortlessly turns text prompts into videos – a game-changer for visual thinkers battling the infamous blank page syndrome. Check out the video I created to promote a new entrepreneurship club and see the power up close (and yes, the watermarks disappear with the upgraded plan:)